Discover How You Can Achieve Better Website ROI by Teaming Up in a "Win-Win" Relations
Discover How You Can Achieve Better Website ROI by Teaming Up in a "Win-Win" Relationship
When you're running an online business, you ALWAYS have to be on the lookout for ways to get better website ROI by making the most of what you already have. And one of the best ways to do this is by finding another business with products or services that complement your own and making a deal that benefits you both.
An arrangement like this is called a strategic alliance. Now, I know... "strategic alliance" sounds like something you'd hear in a Star Wars movie. But really, it's just a term describing a business arrangement in which the partners work together to help each other make MORE money.
The first example most people think of is affiliate programs – and they are a great way to make extra income. But they're not the ONLY "win-win" business arrangement out there…
In fact, there's a TON of different ways you can partner with other businesses to boost your income for better webiste ROI!
And, thanks to the Internet, it's now easier than ever to find complementary businesses to partner with -- and generate HUGE profits doing so!
Here are six of my favorite ways to ramp up revenues by forming strategic alliances with other reputable businesses:
Enter into a "link-exchange" partnership.
Promote someone else's products in your newsletter or blog for a percentage of each sale.
Get someone who's well known to endorse your products.
Capitalize on your OWN good name by endorsing other people's products! If you're known as a respected expert in your field, people are going to value your opinion and listen to what you have to say.
Buy the reprint rights to someone else's product.
Combine areas of expertise and create a new product that neither of you could have done alone.
Those are just SIX of the ways strategic alliances can help you SERIOUSLY ramp up your profits. But there's no limit to the ways you can establish mutually profitable relationships with other businesses.
Who knows? Your next strategic partner could even be the guy you see waiting at the bus stop every morning! His skills and expertise might dovetail perfectly with your own -- and you just don't know it yet!
Strategic alliance opportunities are EVERYWHERE. Keep yourself open to the possibilities, and you'll soon be on your way to better website ROI. There's no limit to where you can take your business!
About The Author:
Derek Gehl, CEO of the Internet Marketing Center is an Internet marketing expert whose techniques and strategies for building a successful online business have helped people just like you. Free tips on how to explode your income www.marketingtips.com
Freelance Copywriting Clients - Are yours Peppermint, Bitter Lemon or Pure Humbug?
Clients can get in the way of a perfectly good career, or at least that's the impression given by some freelance copywriters who work in the advertising and Internet marketing sector. Like it or not, learning to love clients - warts and all - is essential if you want to succeed as a freelance copywriter. This article gives some useful tips for those on the threshold of what could be a truly great future.
(sub-head)
Copywriters need clients
So you set yourself up as a freelance copywriter. You've always fancied yourself as an advertising copywriting sort of person. So what's stopping you scaling the heights of fame and fortune as a true copywriting professional?
The stark lesson is - and it's a lesson that comes as a shock to so many who are new to freelance copywriting: copywriters need clients. Convincing clients to use the services of an unknown copywriter is hard enough in itself. If you don't have a thick skin, an adaptable personality and a physical presence that confirms you can at least spin a sentence together, you're likely to have a hard time of it.
Like copywriters, clients come in all shapes and sizes. As they're paying the bill, they're likely to come in some surprising flavours too. There's 'bitter lemon', the type that will always be hard to please. There's 'humbug' who will always downgrade your offering, the more to minimise your fee. And you may also come across 'peppermint'-flavoured clients whose sharpness and critical faculties are so highly tuned, you'll wonder why they bothered to hire a freelance copywriter in the first place!
But - despair not! With a little more experience you can at least purport to be an expert - although, it has to be said, any copywriter who cannot back up his or her claims to be able to walk on water will soon be found out.
Depending on which copywriting sector you enter and what type of expertise you are offering, there's a wide spectrum of responses that could greet you. In the early days, you're probably best to avoid copywriting projects which require an understanding of the marketing context of whatever it is you're writing about. This requires commercial insight and experience that doesn't come with a degree in English, useful though that is.
Clients who are used to hiring creative copywriting talent will find you out in seconds. Obviously, they won't expect you to know as much about their busines as they do, but naivety is the kiss-of-death for freelance copywriters, especially in the world of owner-managers of small and medium-size companies.
(sub-head)
Off-line or online copywriting?
Before 'the ubiquitous Internet' entered the marketing fray, an aspiring copywriter could sometimes get away with selling his or her 'creativity' - as opposed to good, solid commercial awareness. The good news is that off-line copywriting techniques still make up a big part of the total marketing mix. That isn't to say that online copywriting isn't creatively demanding. It is. But in a different way!
The BIG change is that the Internet is an informational medium that sets out to inform. In this respect, it is more like PR. The type of copywriting this calls for is therefore more akin to a journalistic style that 'tells before it sells'.
There is a subtle difference here and one which demands even greater subtlety on the part of copywriters who need to develop an informal yet authoritative style. Many clients themselves will not be aware of the changes the web has brought to copywriting techniques. Unaware, that is, until their website, e-zine, online articles or blogs simply bomb out.
Despite all this, for aspiring copywriters, the web has to be good news. It's not ALL about fiddling with on-page search engine optimisation (SEO). In many cases, a half-way decent freelance copywriter with a lively style could satisfy the needs of many companies.
The web is a masive consumer of words in the quest for developing keyword-rich content to generate website links. The need for informative press releases and newsletters (on and off-line), for example, has never been greater. Website content, articles, e-mails, blogs... the world of opportunity for aspiring freelance copywriters is exciting and full of potential if you're looking to make your mark - and maybe even a dollar or two!
Already, there are website copywriting 'gurus', especially in the USA, who could claim to match the legendary status of direct marketing copywriters of the past. And although nothing stays the same - even in the world of freelance copywriting - clients of the 'bitter lemon', 'humbug' and 'peppermint' persuasion will always be around to get under the skin of new and experienced copywriters alike.
ABOUT THE AUTHOR
Mike Beeson is a UK freelance copywriter, PR consultant and journalist specialising in advertising copywriting, media relations, website copywriting and direct marketing. Mike's company, Buzzwords Limited, was established over 20 years ago and is located in Knutsford, Cheshire (south Manchester). For more information, visit: www.buzzwords.ltd.uk or e-mail Mike at open@buzzwords.ltd.uk
Doing Business Online
NEWS: Google, PayPal, HitWise, New Brand Vision, Emanation, Top Table and Railbookers join Westbury Partner, Howard Graham to show SMEs just how they too can create a successful online business. 'Doing Business Online – Successfully', one day seminar, 26th September.
DETAIL: Being online is now a business necessity. However, our survey identified that 70% of businesses did not believe their product/service could be sold online. This seminar is geared specifically to the SME market – giving business owners the chance to pick the brains of Google, PayPal and other key players to find out how they too can create a successful online business.
________________________________________________________________
Doing Business Online – Successfully, seminar, one day event, taking place Tuesday 26th September, at HM President, Victoria Embankment.
Howard Graham, founder of a portfolio of successful online businesses, Business Made Simple, including Companies Made Simple (CMS), has brought together key players in the online arena to show the SME market just how they too can create a successful online presence.
Howard's commitment is to help the SME market understand how to create a successful online presence. Therefore, he has brought together key players, creating a learning platform priced at just £59 + VAT.
Why this seminar is necessary?
In Spring 2006, Business Made Simple (BMS) surveyed 4000 start up businesses to identify views on creating a successful online presence – over 400 businesses took part in the survey.
Incredibly, 70% of those surveyed stated that they did not believe their product/service could be sold/marketed online. Other findings; they didn't know where to start with online marketing, and were cautious about setting up e-commerce processes.
Whether starting an online presence or improving the one they've got – this one day seminar will provide SMEs with all they need to know:
· Identifying the practicalities of successful e-commerce
· Discovering how to develop an online brand
· Marketing – on line or off line
· Discovering how the web can strengthen brand and power customer acquisition and retention
· Hear practical insights on doing business online…successfully!
The balance of speakers brings together both the 'professional' know how – and importantly, provides the opportunity to hear HOW 'regular' people took their idea, ran with it, providing attendees with key knowledge of the steep learning curve they encountered.
About Howard Graham
In 2004, Accountant, Howard Graham realised that the company formation market was ripe for a radical change. Historically, largely accountants and lawyers, who sourced them from a number of company formation agents, provided companies. The process was slow, expensive, (companies could cost well over £250) and old fashioned. Through the CMS website, companiesmadesimple.com, they led the online revolution of company formation, with a very low cost, (prices now start at £19.99 plus VAT) and companies can be formed in three hours online. As a result, that arm of the business is selling almost 2,000 companies per month and growing exponentially.
The Business Made Simple group of entities provides a range of services geared towards the Business Start Up market. Through his many online businesses, Howard has grown a wealth of knowledge and experience about how to create a successful online presence.
Bottom line: The first major full year of activity resulted in a turnover of approximately half a million, the next year they achieved approximately 1.2 million and the turnover for the next twelve months to April 2007 should be well over £2 million.
______________________________________________________________________________
COMPANY: Westbury Accountants & Business Advisors
Founders of London Presence Ltd, incorporating Business Made Simple and all the entities within the Made Simple group.
For more information about the event simply visit www.eventsmadesimple.co.uk
Or call Howard Graham 0207 553 7120.
PR enquiries to Carvill Creative marketing@carvillcreative.co.uk - 07946 001388
www.companiesmadesimple.com
www.londonpresence.com
When you're running an online business, you ALWAYS have to be on the lookout for ways to get better website ROI by making the most of what you already have. And one of the best ways to do this is by finding another business with products or services that complement your own and making a deal that benefits you both.
An arrangement like this is called a strategic alliance. Now, I know... "strategic alliance" sounds like something you'd hear in a Star Wars movie. But really, it's just a term describing a business arrangement in which the partners work together to help each other make MORE money.
The first example most people think of is affiliate programs – and they are a great way to make extra income. But they're not the ONLY "win-win" business arrangement out there…
In fact, there's a TON of different ways you can partner with other businesses to boost your income for better webiste ROI!
And, thanks to the Internet, it's now easier than ever to find complementary businesses to partner with -- and generate HUGE profits doing so!
Here are six of my favorite ways to ramp up revenues by forming strategic alliances with other reputable businesses:
Enter into a "link-exchange" partnership.
Promote someone else's products in your newsletter or blog for a percentage of each sale.
Get someone who's well known to endorse your products.
Capitalize on your OWN good name by endorsing other people's products! If you're known as a respected expert in your field, people are going to value your opinion and listen to what you have to say.
Buy the reprint rights to someone else's product.
Combine areas of expertise and create a new product that neither of you could have done alone.
Those are just SIX of the ways strategic alliances can help you SERIOUSLY ramp up your profits. But there's no limit to the ways you can establish mutually profitable relationships with other businesses.
Who knows? Your next strategic partner could even be the guy you see waiting at the bus stop every morning! His skills and expertise might dovetail perfectly with your own -- and you just don't know it yet!
Strategic alliance opportunities are EVERYWHERE. Keep yourself open to the possibilities, and you'll soon be on your way to better website ROI. There's no limit to where you can take your business!
About The Author:
Derek Gehl, CEO of the Internet Marketing Center is an Internet marketing expert whose techniques and strategies for building a successful online business have helped people just like you. Free tips on how to explode your income www.marketingtips.com
Freelance Copywriting Clients - Are yours Peppermint, Bitter Lemon or Pure Humbug?
Clients can get in the way of a perfectly good career, or at least that's the impression given by some freelance copywriters who work in the advertising and Internet marketing sector. Like it or not, learning to love clients - warts and all - is essential if you want to succeed as a freelance copywriter. This article gives some useful tips for those on the threshold of what could be a truly great future.
(sub-head)
Copywriters need clients
So you set yourself up as a freelance copywriter. You've always fancied yourself as an advertising copywriting sort of person. So what's stopping you scaling the heights of fame and fortune as a true copywriting professional?
The stark lesson is - and it's a lesson that comes as a shock to so many who are new to freelance copywriting: copywriters need clients. Convincing clients to use the services of an unknown copywriter is hard enough in itself. If you don't have a thick skin, an adaptable personality and a physical presence that confirms you can at least spin a sentence together, you're likely to have a hard time of it.
Like copywriters, clients come in all shapes and sizes. As they're paying the bill, they're likely to come in some surprising flavours too. There's 'bitter lemon', the type that will always be hard to please. There's 'humbug' who will always downgrade your offering, the more to minimise your fee. And you may also come across 'peppermint'-flavoured clients whose sharpness and critical faculties are so highly tuned, you'll wonder why they bothered to hire a freelance copywriter in the first place!
But - despair not! With a little more experience you can at least purport to be an expert - although, it has to be said, any copywriter who cannot back up his or her claims to be able to walk on water will soon be found out.
Depending on which copywriting sector you enter and what type of expertise you are offering, there's a wide spectrum of responses that could greet you. In the early days, you're probably best to avoid copywriting projects which require an understanding of the marketing context of whatever it is you're writing about. This requires commercial insight and experience that doesn't come with a degree in English, useful though that is.
Clients who are used to hiring creative copywriting talent will find you out in seconds. Obviously, they won't expect you to know as much about their busines as they do, but naivety is the kiss-of-death for freelance copywriters, especially in the world of owner-managers of small and medium-size companies.
(sub-head)
Off-line or online copywriting?
Before 'the ubiquitous Internet' entered the marketing fray, an aspiring copywriter could sometimes get away with selling his or her 'creativity' - as opposed to good, solid commercial awareness. The good news is that off-line copywriting techniques still make up a big part of the total marketing mix. That isn't to say that online copywriting isn't creatively demanding. It is. But in a different way!
The BIG change is that the Internet is an informational medium that sets out to inform. In this respect, it is more like PR. The type of copywriting this calls for is therefore more akin to a journalistic style that 'tells before it sells'.
There is a subtle difference here and one which demands even greater subtlety on the part of copywriters who need to develop an informal yet authoritative style. Many clients themselves will not be aware of the changes the web has brought to copywriting techniques. Unaware, that is, until their website, e-zine, online articles or blogs simply bomb out.
Despite all this, for aspiring copywriters, the web has to be good news. It's not ALL about fiddling with on-page search engine optimisation (SEO). In many cases, a half-way decent freelance copywriter with a lively style could satisfy the needs of many companies.
The web is a masive consumer of words in the quest for developing keyword-rich content to generate website links. The need for informative press releases and newsletters (on and off-line), for example, has never been greater. Website content, articles, e-mails, blogs... the world of opportunity for aspiring freelance copywriters is exciting and full of potential if you're looking to make your mark - and maybe even a dollar or two!
Already, there are website copywriting 'gurus', especially in the USA, who could claim to match the legendary status of direct marketing copywriters of the past. And although nothing stays the same - even in the world of freelance copywriting - clients of the 'bitter lemon', 'humbug' and 'peppermint' persuasion will always be around to get under the skin of new and experienced copywriters alike.
ABOUT THE AUTHOR
Mike Beeson is a UK freelance copywriter, PR consultant and journalist specialising in advertising copywriting, media relations, website copywriting and direct marketing. Mike's company, Buzzwords Limited, was established over 20 years ago and is located in Knutsford, Cheshire (south Manchester). For more information, visit: www.buzzwords.ltd.uk or e-mail Mike at open@buzzwords.ltd.uk
Doing Business Online
NEWS: Google, PayPal, HitWise, New Brand Vision, Emanation, Top Table and Railbookers join Westbury Partner, Howard Graham to show SMEs just how they too can create a successful online business. 'Doing Business Online – Successfully', one day seminar, 26th September.
DETAIL: Being online is now a business necessity. However, our survey identified that 70% of businesses did not believe their product/service could be sold online. This seminar is geared specifically to the SME market – giving business owners the chance to pick the brains of Google, PayPal and other key players to find out how they too can create a successful online business.
________________________________________________________________
Doing Business Online – Successfully, seminar, one day event, taking place Tuesday 26th September, at HM President, Victoria Embankment.
Howard Graham, founder of a portfolio of successful online businesses, Business Made Simple, including Companies Made Simple (CMS), has brought together key players in the online arena to show the SME market just how they too can create a successful online presence.
Howard's commitment is to help the SME market understand how to create a successful online presence. Therefore, he has brought together key players, creating a learning platform priced at just £59 + VAT.
Why this seminar is necessary?
In Spring 2006, Business Made Simple (BMS) surveyed 4000 start up businesses to identify views on creating a successful online presence – over 400 businesses took part in the survey.
Incredibly, 70% of those surveyed stated that they did not believe their product/service could be sold/marketed online. Other findings; they didn't know where to start with online marketing, and were cautious about setting up e-commerce processes.
Whether starting an online presence or improving the one they've got – this one day seminar will provide SMEs with all they need to know:
· Identifying the practicalities of successful e-commerce
· Discovering how to develop an online brand
· Marketing – on line or off line
· Discovering how the web can strengthen brand and power customer acquisition and retention
· Hear practical insights on doing business online…successfully!
The balance of speakers brings together both the 'professional' know how – and importantly, provides the opportunity to hear HOW 'regular' people took their idea, ran with it, providing attendees with key knowledge of the steep learning curve they encountered.
About Howard Graham
In 2004, Accountant, Howard Graham realised that the company formation market was ripe for a radical change. Historically, largely accountants and lawyers, who sourced them from a number of company formation agents, provided companies. The process was slow, expensive, (companies could cost well over £250) and old fashioned. Through the CMS website, companiesmadesimple.com, they led the online revolution of company formation, with a very low cost, (prices now start at £19.99 plus VAT) and companies can be formed in three hours online. As a result, that arm of the business is selling almost 2,000 companies per month and growing exponentially.
The Business Made Simple group of entities provides a range of services geared towards the Business Start Up market. Through his many online businesses, Howard has grown a wealth of knowledge and experience about how to create a successful online presence.
Bottom line: The first major full year of activity resulted in a turnover of approximately half a million, the next year they achieved approximately 1.2 million and the turnover for the next twelve months to April 2007 should be well over £2 million.
______________________________________________________________________________
COMPANY: Westbury Accountants & Business Advisors
Founders of London Presence Ltd, incorporating Business Made Simple and all the entities within the Made Simple group.
For more information about the event simply visit www.eventsmadesimple.co.uk
Or call Howard Graham 0207 553 7120.
PR enquiries to Carvill Creative marketing@carvillcreative.co.uk - 07946 001388
www.companiesmadesimple.com
www.londonpresence.com